Marketing Support

Mercia is dedicated to providing the tools to help you to market your practice effectively.
As marketing should be a planned, on-going process we have developed a range of products for year round activity. Every firm has different ideas on marketing and their needs vary greatly but whatever your internal resource we aim to provide time-saving, cost-effective solutions to marketing your practice.

To gain a client's perspective from a firm who uses our marketing support click here
Client Newsletters

Produced four times a year 		Budget Booklets

2002 booklets are no longer available. Details for 2003 booklets will be published late 2002		 Tax Cards

Own design and credit card tax rates are still available		 Client Information

29 titles currently available to print out as A4 leaflets or to publish to your website		 - e news

Introducing a new service offering you up to the minute, topical news as it happens!

Four short, punchy articles each month for you to e mail directly to your clients and/or include on your web site for just £180* plus VAT annual subscription
Tax Tips Booklet

An annual booklet produced to promote your tax services and keep your clients informed		 Client Letters

Standard letters covering the 'hot' topic of the moment - an inexpensive and effective marketing tool		 Client Seminars

An effective way of communicating with client and promoting your practice at the same time		 Design Service

Our fully qualified design team is available to assist you in producing corporate literature etc
Web options available - see individual products for details
Client Newsletters
From £199
Non-personalised from £75 for 25 copies
 more information about client newsletters Summer 2000 newsletter sample
Produced four times a year, our newsletter provides you with the opportunity to promote your practice and keep your clients informed of matters affecting their businesses. We can either overprint standard newsletters using your corporate design or you can create your own newsletter using our copy and incorporating some of your own news. Whichever you choose, there’s no hassle - we do everything for you. We also produce a web version of the standard newsletter, fully formatted and personalised with your own e mail links. If you would like to receive a printed sample of the newsletter or a circular for the next issue e mail your request to our Publications Department or call Sharon Maguire or Helen Kendall on 0116 258 1200.
Budget Booklets
The 2002 booklet is no longer available, however some tax cards and our tax tips publications are available. 2003 Budget details will be published in late 2002.		 more information about budget booklets Budget 2000 sample
Available the day after the Budget, these booklets are an essential part of practice promotion. We offer an excellent choice of designs or will produce the booklets in your own house style and colours. We also produce a web version of the booklet available during the early hours following the Chancellor's speech. The booklet is written with your clients in mind and will ensure they are aware of all important changes. If you would like to receive a sample of the 2002 booklet or a circular for Budget 2003 booklets when available, e mail your request to our Publications Department or call Sharon Maguire or Helen Kendall on 0116 258 1200.

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Tax Cards
 PLEASE NOTE the deadline has now passed for some tax card products

 more information about tax cards Tax rates 2001/02 sample
The tax card contains essential tax information for the busy client and like our other publications it can be personalised. We offer an excellent choice of designs or will produce the cards in your own house style and colours. New for 2002 - a credit card size tax card suitable for wallets and purses. We also produce a web version of the tax card. The tax card is produced with your clients in mind and will ensure they are aware of all important changes. If you would like to receive a printed sample of the tax card and/or a circular for 2003 tax cards when available e mail your request to our Publications Department or call Sharon Maguire or Helen Kendall on 0116 258 1200.
Client Information Factsheets at the Click of a Mouse!
29 factsheets on disc £145 annual subscription
 Web version £145 annual subscription
 Subscribe to both versions for just £190
 more information about client information factsheets Tax rates 2000/01 sample
29 factsheets are currently available ready formatted on disc as A4 leaflets to print out as and when necessary or as a web version, in full colour, ready to publish straight to your websites. The annual subscription starts from the month you purchase the product and entitles you to free updates and any new titles as and when available. If you would like to receive a circular e mail your request to our Publications Department or call Sharon Maguire or Helen Kendall on 0116 258 1200.
Tax Tips Booklet
50 booklets from £180 in your choice of four designs and colours
2002 flyer available now click here for an online version.		 more information about tax tips booklets
We produce an annual booklet of practical tax tips for your clients. The booklet, published during June, helps your clients through the tax maze and acts as a valuable reference point throughout the year. It is written with your clients in mind and covers tax and the family, tax and business, tax and the employee, capital gains tax, estate planning, VAT, tax rates, allowances and reliefs, and pensions savings and investments. We also produce a web version of the booklet. If you would like to receive a sample of the 2001 booklet and/or a 2002 flyer, e mail your request to our Publications Department or call Sharon Maguire or Helen Kendall on 0116 258 1200.
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Client Letters
From time to time standard letters are produced on items of topical interest to your clients. These can be easily adapted to suit the different needs of your clients.

New Standard Letter - Incorporation - the way forward?
The recent Budget announcements on corporation tax rates and prospective national insurance changes have focused increased attention on the advantages of incorporation. We have two standard letters for you to send to clients highlighting the changes in the tax system which encourage incorporation.

One letter is aimed at sole traders and one is aimed at husband and wife partnerships

The letters cover:
  • Advantages of incorporation
  • Example calculations both in summary and detail showing possible tax and national insurance savings resulting from incorporation

The letters cost just £30 plus VAT each or £45 plus VAT for both.
This one off charge entitles you to unlimited usage and gives you excellent marketing opportunities for your practice.

Also available - Mercia spreadsheet which will enable you to tailor the calculations to the estimated profits for a particular client.
  • The spreadsheet includes the formulae and calculations behind the examples in the letters.
  • Further examples in the spreadsheet also allow you to show the effect of pension contributions.
  • The detailed output sheets are not password protected so you can insert extra calculations or override the formulae if you wish.

The spreadsheet costs £35 plus VAT and is only available if both standard letters have been purchased. You will require Microsoft Office 97 or later (or Excel v8 or later) to use this product.

Online order form

If you would like further information about other titles, please e-mail your request to our Publications Department or call Sharon Maguire or Helen Kendall on 0116 258 1200.

Client Seminars

Organising ‘events’ for your clients is an effective way of communicating with them and promoting your practice at the same time. We can help you organise a successful event by providing highly professional presenters along with supporting literature for distribution. Alternatively you may present the seminar yourselves with the help of our seminar pack.

Alternatively call Liz Coates on 0116 258 1200 or e mail liz.coates@mercia-group.co.uk

 more information about tax tips booklets
Design Service

Our fully qualified design team is available to assist you with the layout and design of any of our promotional products. You can also use this service to help you with the design of any of your other publicity material, including your corporate ID and brochures. For further information call Nicola Hurley or Dylan Hodkinson on 0116 258 1200 or e mail our Publications Department.